Messukeskus is Finland’s largest and most versatile venue. They organize more than 100 trade and consumer shows and 1,500 meetings and congresses every year. Messukeskus needed a new platform to easily create and develop sites for these events. We developed a flexible platform where each expo site has its unique identity while retaining the consistent Messukeskus.com structure.
As Messukeskus is home to hundreds of events held every year, the extensive amount of content published on Messukeskus.com and the dozens of separate event sites needed to be structured in an understandable, coherent way. A well-planned and executed information architecture was essential, so we streamlined the website management process with a new and modern CMS running Everblox. Since each event site has specific needs and expectations, the tools to customize and configure the views on a per-page basis were paramount. Methods of presentation had to fit the content instead of forcing content into a predefined mold.
Mobile optimization was a very important piece of the puzzle: it doesn’t just make the experience readily available to the vast amount of mobile users, but it also boosts the SEO of Messukeskus.com and all the event sites it powers.
Integrating the website platform with the Messukeskus API streamlines the management of event information, and automates the content creation by allowing event data to be brought to the website platform directly from the separate event management software.
Messukeskus cooperates closely with their selection of partners, and needed a tool to promote them on a per site basis. Our solution was a simple but effective advertisement management tool built straight into WordPress.
This tool allows site visitors to search, filter and save information from events important to them personally. It greatly increased the efficiency of both the users and the platform, as all information would only need to be sought for just once.
To ensure the website platform would remain accessible even during high traffic peaks, the server cluster is split between two separate data centers. Load balancers share the traffic evenly between the two physical locations.
We developed a WordPress-based website management platform that allows Messukeskus to easily create and manage hundreds of dedicated event sites from a central hub.
We wanted a website that we can flexibly use and customize ourselves. It is a lifeline to us as Finland’s largest venue. Nearly 1.3 million visitors a year search our sites for knowledge, experiences and insights.