Finnish Heart Association
Sydän.fi is an informational heart health platform and a channel of communication managed by the Finnish Heart Association. It is an essential tool for campaign marketing and serves important purposes in fundraising, recruiting members, media sales and content marketing. Sydän.fi is the cornerstone of the Association’s image and reputation.
The Heart Association publishes information on its website for both consumers and professionals. It produces content for several audiences: people with illness as well as their families, for people diagnosed with risk factors, and those with a general interest towards health and well-being.
Better usability and accessibility
The problem with the former Sydän.fi was difficult navigation and challenges in maintaining the site. The mobile support was non-existent and the site structure caused some confusion for users. Those interested in health and wellness were not engaged to stay on the site and spend time reading articles and blog posts.
Over the past few years, the role of Sydän.fi as a media has become more important. Because of the new requirements for the service, we needed to implement new functionalities and give extra attention to usability. This meant utilizing the mobile interface in a more versatile way and reconstructing the overall site structure.
The renewal was carried out from a user-centric perspective: content was given priority and articles were categorized in a smarter way. We wanted different types of content to support each other. The most important aspect of the renewal was better accessibility because a large number of Sydän.fi’s users are older people. The site’s contrasts were improved and text columns we’re made more readable by adjusting the column width, font size, and line spacing. Typography and colors were put in line with the brand throughout the service. The goal was fresh and balanced-looking service where the user can navigate intuitively.
Tools for content creators
Before the renewal, the Heart Association’s content professionals did not feel comfortable with the platform and new content was not actively produced to the site. For advertisers, Sydän.fi did not look and feel like a site worth investing in.
Now the Heart Association’s content creators have the tools to create exciting content easily. They see that Sydän.fi has become a more important media and marketing tool. The new site works better for advertising because the new site structure allows for more efficient targeting. Content like blog posts, articles, and other publications are found quickly with an intuitive search and they are easily read and shared. As a result of the renewal, the service is much more user-friendly on all devices and its structure and layout inspire both end-users and content professionals.
The participatory design process between Evermade and us has resulted in our experts being highly motivated to develop the site’s content. The new service inspires both users and our content creators.
Contact us for a project
Back in 2011 a friend of mine called me and told me to grab my iMac and join him in a dark room in his basement. I thought he sounded a bit crazy, but decided to go with it anyway. And so, we founded Evermade.
From Designer to Frontend dev, Planner, Project Manager, Sales & Marketing Director, Account Director, COO & CEO – I’ve held many titles in the past years. But all I really care about is that everyone in our team enjoy their work and are motivated to do their absolute best for our clients.
I’m currently running one of our account teams. If you’re interested in working with us you can always drop me a line or give me a call.
My name is Jenni and I work as an Account Manager at Evermade, which basically means that my job is to keep my team busy and clients happy. It’s a very inspiring position to be in, since I get to be part of projects that actually make a difference. While my production team does all the ‘dirty work’ when developing and designing the actual services, I am the one responsible for the projects and accounts in general.
My favourite quote is from the former Finnish President Mauno Koivisto, which freely translated goes “Unless we know with certainty what will happen, let’s assume everything is going well.” I try to keep these wise words in mind when dealing with projects.
I love traveling, food and sports. When I am not busy with work, you may find me at the gym or running the Helsinki seaside. Nothing makes me happier than a long run on a sunny day.