Helsinki Deaconess Institute

The Helsinki Deaconess Institute is a bold supporter of the community and a defender of human dignity. The organization helps people in need regardless of age, gender and social status. We were privileged to help them make the world a better place by renewing the site at


The website is directed to a number of both internal and external target groups. To better serve customers and members of the organization, the site structure and content needed to be redesigned. Navigating the site and making donations were trickier than necessary, which caused restrictions on the client’s operations.

Donations and voluntary work form a base for the client’s business, so creating a seamless conversion path was one of our main focus points. Together with the content redesign, this meant a new approach to the site’s role in the organization’s communications.


We updated the website to a more modern, dynamic and focused version. The site is crafted on WordPress with our modular Everblox system.


We redesigned the content and site structure to allow visitors to find what they are looking for. Website paths were made intuitive and easy to follow, and the overall focus of the site was clarified.



We updated the publishing system so that articles would be neatly organized and have a bigger impact. Article pages were cleaned to give undivided attention to the stories. Site editors were trained to work with the content tools.


WooCommerce was used to make the donation system secure and stable. The client’s CRM was integrated into the site, and single sign-on was implemented to simplify site managers’ access. Naturally, the site is optimized for all devices.


We laid the ground for a seamless donation path and other means of participation in the organization’s work. The website structure allows staff to create campaign pages for donations by themselves.


We emphasized the means for supporting the organization with donations and volunteering. Options for participating in doing good are now accessible and include more information about the type of aid.


The new site meets the requirements of accessibility level AA, an EU-regulated prerequisite for public service websites. This enables, for example, people with visual impairment to access information on the site.


We succeeded in creating a more clear and concise version of the website. The new site provides all the relevant information and supports the organization by encouraging donations and volunteering.

We see every website renewal as more than just a one-time project. There’s a bunch of work to be done after launch, including analytics, optimization, security and ideation for future improvements. Helsinki Deaconess Institute is one of our valued Care clients.

Project team

These people made it happen.


Jaakko Alajoki



Jaakko Alajoki

I was founding Evermade back in 2011. I started as a developer. I’m still on that track leading our dev team and getting my hands dirty with projects.

I’m primarily a technical dude but during my career I’ve been also doing sales, managing projects, running opportunistic startup(s), being CEO, cleaning our office toilets, creating videos and working as a graphic designer. And written a book. I enjoy in stepping out of my comfort zone and seeing if I can float.

I like sports in general – like kayakingrunning & swimming – but I’m especially known as an active cyclist (some could call it obsession) and cycling blogger/youtuber. In addition to that I’m spending time with my family and enjoying nature in all of it’s forms.

CodePen GitHub Twitter

Lead Designer

Samuli Lindberg


Lead Designer

Samuli Lindberg

I am a restless creative mind and I get excited really easily. I laugh a lot and loud — even during client meetings and workshops. I like workshopping with clients.

When diving into new project I want to wrap my head around the whole thing and understand the client. I want to really solve problems and not just do some sugar coated layouts.

Within all this web stuff I also have experience in illustrating, all the print stuff and creating visual identities for companies and events.

I try to get off-line as much as possible. The best ideas are more likely to hit me while reading a book instead of surfing through those so-called inspirational sites. In my off-line life I also enjoy graffiti, Finnish archipelago and spending my money dining in restaurants.

Analytics Developer

Juha Lehtonen

Analytics Developer

Juha Lehtonen

I used to be a designer, but then I took an arrow to the knee was sat down in front of Sublime Text and was told to make code happen. Since then, I’ve spent the last half a decade at Evermade working at various roles and projects, having finally more or less settled on the beautiful marriage of data & code: analytics and statistics bundled up with full-stack development.

I love conducting experiments and trying out new things, especially if those new things bend my mind a bit. I’m transparent and open, I challenge the defaults, and I ask the question “why?” a lot. I strongly believe that shared understanding is critically important for successful collaboration, and that openness and insistence on clear communication are a great way to get there.

Things I enjoy outside of my professional life include (but are not limited to) good coffee, video games and nature (especially when hiking there).

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