Helsinki Deaconess Institute

Helsinki Deaconess Institute is a bold supporter of the community and defender of human dignity. The organisation helps people in need regardless of age, gender and social status. We were privileged to help them make the world a better place by renewing the site at www.hdl.fi.

Challenge

The website is directed to a number of both internal and external target groups. To better serve customers and members of the organisation, the site structure and content needed to be redesigned. Navigating the site and making donations were trickier than necessary, which caused restrictions on the client’s operations.

Donations and voluntary work form a base for the client’s business, so creating a seamless conversion path was one of our main focus points. Together with the content redesign, this meant a new approach to the site’s role in the organisation’s communications.

Solution

We updated the website to a more modern, dynamic and focused version. The site is crafted on WordPress with our modular Everblox system.

CONTENT DESIGN

We redesigned the content and site structure to allow visitors to find what they are looking for. Website paths were made intuitive and easy to follow, and the overall focus of the site was clarified.

 

MEDIA CHANNEL ACTIVATION

We updated the publishing system so that articles would be neatly organised and have a bigger impact. Article pages were cleaned to give undivided attention to the stories. Site editors were trained to work with the content tools.

TECHNICAL WIZARDRY

WooCommerce was used to make the donation system secure and stable. The client’s CRM was integrated to the site, and single sign-on was implemented to simplify site managers’ access. Naturally, the site is optimised for all devices.

IMPROVED DONATION PATH

We laid the ground for a seamless donation path and other means of participation in the organisation’s work. The website structure allows staff to create campaign pages for donations by themselves.

BUSINESS APPROACH

We emphasised the means for supporting the organisation with donations and volunteering. Options for participating in doing good are now accessible and include more information about the type of aid.

ENHANCED ACCESSIBILITY

The new site meets the requirements of accessibility level AA, an EU-regulated prerequisite for public service websites. This enables for example people with visual impairment to access information on the site.

Results

We succeeded in creating a more clear and concise version of the website. The new site provides all the relevant information, and supports the organisation by encouraging donations and volunteering.

We see every website renewal as more than just a one-time project. There’s a bunch of work to be done after launch, including analytics, optimisation, security and ideation for future improvements. Helsinki Deaconess Institute is one of our valued Care clients.

Project team

These people made it happen.

CTO

Jaakko Alajoki

CTO

Jaakko Alajoki

I was founding Evermade back in 2011. I started as a developer. I’m still on that track leading our dev team and getting my hands dirty with projects.

I’m primarily a technical dude but during my career I’ve been also doing sales, managing projects, running opportunistic startup(s), being CEO, cleaning our office toilets, creating videos and working as a graphic designer. And written a book. I enjoy in stepping out of my comfort zone and seeing if I can float.

I like sports in general – like kayakingrunning & swimming – but I’m especially known as an active cyclist (some could call it obsession) and cycling blogger/youtuber. In addition to that I’m spending time with my family and enjoying nature in all of it’s forms.

CodePen GitHub Twitter

Content Designer

Emilia Nykänen

Content Designer

Emilia Nykänen

“Lorem ipsum” are my swear words. I am Content Designer with 7+ years of marcomms experience. I love human interaction and I get inspired around people. That’s why I love problems and solving them together with a team. Bubbly personality, is my weakness, so if I get too excited and talk bit too much, feel free to interrupt.

Inside of me there is a little hippie, who loves nature. My freetime is spent either blown by the wind while kitesufring, riding powder in the mountains (hills) or just wondering around forests.

+358449714671

Growth Hacker

Harri Heljala

Growth Hacker

Harri Heljala

I’m Harri Heljala and as the Head of Growth Hacking here at Evermade I’m helping our clients to get more value out of their websites through goal-driven planning and growth hacks. With a background in entrepreneurship, design and development I know how to use data and testing to grow businesses online, whether it’s through conversion optimization, customer research or marketing.

When not working or launching new products, I’m riding bikes, training for triathlon, freeskiing, travelling the world or enjoying the great outdoors.

+358407738709

Lead Developer

Paul Stewart

Lead Developer

Paul Stewart

A Scottish dude.

Designer

Samuli Lindberg

Designer

Samuli Lindberg

I am restless creative mind and I get excited really easily. I laugh a lot and loud — even during client meetings and workshops. I like workshopping with clients.

When diving into new project I want to wrap my head around the whole thing and understand the client. I want to really solve problems and not just do some sugar coated layouts.

Within all this web stuff I also have experience in illustrating, all the print stuff and creating visual identities for companies and events.

I try to get off-line as much as possible. The best ideas are more likely to hit me while reading a book instead of surfing through those so-called inspirational sites. In my off-line life I also enjoy graffiti, Finnish archipelago and spending my money dining in restaurants.

Developer

Juha Lehtonen

Developer

Juha Lehtonen

I used to be a designer, but then I took an arrow to the knee was sat down in front of Sublime Text and was told to make code happen. Since then, I’ve spent the last 3,5 years at Evermade working at various roles and projects, but have more or less settled on code: front-end wizardry with a touch of esoteric back-end languages and tools.

I love trying out new things, especially if those new things bend my mind a bit. I’m transparent and open, I challenge the defaults, and I ask the question “why?” a lot. I strongly believe that shared understanding is critically important for successful collaboration, and that openness and insistence on clear communication are a great way to get there.

Things I enjoy outside of my professional life include (but are not limited to) good coffee, video games and nature (especially when hiking there).

Copywriter

Krista Lehtonen

Copywriter

Krista Lehtonen

One of my dreams is to be able to write anything. And here at Evermade I’m on my way to achieve that dream!

For me great content is something that makes an impact and truly serves customers bigger goals. That’s why I want to get a deep understanding of people. When I understand the story behind clients and their work, good content comes by itself. I think that is the recipe to content that truly stands out.

When I’m not working I’m probably watching artsy movies, reading fiction that everybody else finds boring or writing children’s books with a friend of mine. Okay, or just balancing between eating pizza and running around Vallila.

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