Slush Startup Event

2013 – The First Version

This was the first version. A lot of collaboration was done between us, Designer Mika Matikainen (@mikamatikainen), Concept Designer Petri Vilen and Miki Kuusi. We redesigned and developed the website from ground up.

Looking back to it, it feels as if we didn’t know how to make websites back then but I guess we can call that improvement.

We reached our goals by far. 7000 Sold tickets through the website. Fully booked event and a great After-party with Supercell 😉

2014 – The cool version

2014 Slush wanted to rebrand their whole organization. The Visual Identity (colors and logo) came from a branding studio. But the look ’n feel, frontend and backend coding of the website was our field of work. Together with Miki Kuusi we wanted to push the visual’s to a higher level.

2013 Website was good but it wasn’t good enough. We had to improve. We had to make it better.

For Miki and the Co. the website was important because all advertisement was pointing towards it. Slush was quite small and not everybody knew about it. We had to give new attendees the feel of the event — which is quite a visual experience.

Meanwhile Petri Vilén with the help from Elias Nygren started a centralized information system which gives access to certain information trough an API. We use this API to present startup, investors and speaker information on the website. This same API is also being used to present information in Slush’s cool mobile app developed by our friends at Qvik.

Visually this version was a huge improvement. The feedback was very positive all around. Biggest problem was internal. Updating the website to client’s needs required a lot work and help from us at Evermade.

Last year we had to improve… The upcoming year it needed to be perfect.

2015 – The cool made dynamic

2015 The biggest challenge was the fact that Slush was growing rapidly. Not just a bigger event, but multiple big events. China, Rejkjavik Play and Slush Asia we’re all events that required their own websites. Different languages, different content and everything had to be dynamic yet easily updateable and manageable. The amount of people updating and further developing the content increased drastically. Of course It also needed to look sexy as hell.

Slush China, Slush Asia and Slush Play we’re all full sized events with thousands of people attending them. In other words there was no room for mistakes.


The brand color was changed from red to yellow(sure thing homie). Other than that we we’re actually happy with the frontend work we did in 2014. With a slight adjustment the updating of the website was brought into a whole new level. We succeeded in making the website so easy to update that Slush had the tools to build all the pages by themselves. They we’re also teaching content creators outside the main organization to build new websites based on the main website.

To round this up: Most people think a digital project is either visual or dynamic — It can’t be both. We wanted to break that rule and with the Slush website we have most definately succeeded. We combined immerse visuals and the possibility of express their ideas and message towards their target audience.

We want our clients to think different — We believe a digital project should be dynamic AND visual at the same time.

We’d like to give a big shoutout to Miki, Ville, Petri, Elias, Sami, Mika and the rest of the team at Slush for the awesome past few years.

We require world-class ambition and passion from the people we work with. Evermade has been our partner for a couple of years now and we don’t see that changing any time soon.
Miki Kuusi
CEO at Slush

BTW Ville: I need to call you tomorrow about the social media feed, it’s going to be superduper cool.