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Marketing automation and HubSpot sites

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Optimize your marketing resources

Every time we browse online, we leave a set of traceable digital activities behind – a digital footprint. Marketing automation aims to close the gap between the marketer’s limited resources and the ever-expanding pool of data we collect into our CRM’s. With a proper marketing automation stack, we’re able to put our efforts into the most promising ones at the right time.

Boost your sales efforts

Sometimes phone and email just won’t cut it. Each visit and interaction in the digital environment leaves a mark. Why not take full advantage of these and really boost your sales efforts? Whether you need to better allocate resources or prioritize your CRM tasks, sales automation is your go-to solution.

It’s not the tools, it’s how you use them.


Marketing Automation HubSpot CMS CRM Logo Orange
An all-in-one inbound marketing platform that’s currently leading the digital presence of SME’s. Whether it’s used as a CMS or to boost your digital efforts, our HubSpot experts got you covered.


Marketing Automation Active Campaign CRM Logo Blue
Seamless integration between your WordPress website and ActiveCampaign marketing software guarantees that your visitors are served properly and delighted. A top-class choice if you’re looking for marketing automation software to boost your website performance.


Wordpress For Marketing Automation Logo Blue Background
WordPress works great when you are starting off with sales & marketing automation. With WordPress, you are not “all-in” into the system and you have the possibility to opt-out. WordPress is a great CMS since it integrates well with both HubSpot and Active Campaign.

Why choose us?

Unique and effective HubSpot sites.

We have years of experience from hundreds of digital projects. Our implementations are technically advanced, have visually well-thought details and enable cost-efficient content marketing. We don’t see HubSpot as a limitation but as something that gives us and our clients new opportunities. Our HubSpot front-ends are completely customized, which means flexible tools to manage your site’s design and content – you never need to rely on templates. website

Balance is the key.

Too many sites are filled with popups, widgets, forms and offers. We believe that balance is the key and the user experience should dictate the pace of personalized offers and shiny features. We always think of your brand as a whole and try to understand all the factors that contribute to its success. Getting new leads is very important, but it is never the only element in the process of improving your business.

Implementation is our strength.

Research shows that over 61% of marketing managers found the implementation of the marketing automation process difficult. Building an implementation strategy, managing integrations between platforms and training all relevant employees should be considered as a top priority.

The purpose should be on getting the most out of our customer’s marketing efforts. Our approach is based on constant planning, frequent iteration, and improvement based on the results. Backed up by our data & analytics team, we are constantly on top of measuring the results of your marketing.


Qt’s goal was to start using HubSpot for both the CMS and its lead generation opportunities. Our initial objective was to convert their WordPress site to run fully on HubSpot. Qt handles most of its sales and marketing automation internally. We design, educate, help, ideate and provide technical implementations for them. We have been working with Qt for 3 years.

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Wattinen’s goal is to disrupt the market with a revolutionary IoT solution for thermal management. We work closely together to align their sales & marketing department and create the most efficient MQL to SQL pipeline possible.

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Our goal with has been to fix the basic problems in order to get to the advanced stuff. By lowering costs of technical implementation and educating content creators we have enabled to start utilising the power of HubSpot. We have been working together with Smartly for a year now.

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How do we go forward?

1. Let’s connect

Let’s sit down, have a cup of coffee and discuss your challenges and goals. Where are you headed? What do you want to achieve? We want to be honest – there’s usually no silver bullet. Although we’re talking about automating your marketing efforts, there’s still a lot to do. But we are here to help!

2. Are you ready?

Sales and marketing automation can take you to the next level, but it can also generate a negative impact. In order for marketing automation to work, we must make sure you have the requirements to start applying it. We’re going to start from the basics – only then we can move into automation.

3. The plan

Still there? We’re starting to see some green lights! At this point, we revisit your goals but also lay out a plan to take you there. What are the steps? How long will it take? How much will it cost? Our goal is to always give back more than you invested. Let’s start with something you are comfortable with, and build trust in between each other.

4. The implementation

Buckle up – the actual work begins. Sales and marketing automation is not a one-off project. It is an iterative process where our goal is to improve numbers and generate positive ROI together with you.

Have a question?

Riikka Pakarinen

Account Director

+358 50 539

Jenni Rinne

Account Director

+358 50 40