Anonymous server-side analytics

Anonymous server-side tracking is suitable for all organizations that value security and data protection, as well as those for whom data control is important.

Server-side tracking is also great for organizations looking to improve the performance of their site. When the measurement is transferred to servers, a big burden is taken off the site, as the user’s computer does not have to work as hard. This improves the performance of the site and the quality of the user experience.

The only requirement is that your current analytics tool is Google Analytics.

Anonymous server-side tracking is a technology enabled by Google’s own tools. Basically, Google Tag Manager was equipped with a feature that allows you to create measurements using either Google’s Cloud servers or your own servers.

When using Google Cloud servers, the cost of the measurement is based on the amount of traffic to the site. For a large website, the price can be as high as a couple hundred a month. However, we run the data on our own servers, so there are no additional charges for processing the data.

In Consent mode, data is still sent from the user’s device to Google Analytics. Even if the information is anonymized, devices still get to know each other’s IP addresses, which poses a problem for GDPR.

In anonymous server-side tracking, nothing is stored on the user’s device. It is therefore a more anonymous method than Consent mode and complies more closely with data protection regulations. For the user, switching to server-side inevitably means better privacy. We do not use the Consent mode, because we do not want to take the risk that our customers will be liable for the consequences of violating the GDPR.

If you only need anonymous data about the use of your site and your site does not require other cookies, you can turn off all user tracking and opt out of using the cookie banner. In many cases, however, it is advisable to keep the cookie banner on your site. It allows us to take advantage of other cookies and tracking tools for the users who do give their consent. Combining traditional and anonymous tracking, you get the most comprehensive picture of your site’s traffic.

We have been implementing anonymous server-side tracking ever since the technology existed. Our first implementation was preceded by extensive background work and consultation with legal professionals. When you choose us to implement the tracking, you will have skilled analytics professionals with a long experience at your disposal. We always implement the entities ourselves, without third parties.