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Web analytics

Products and services should create true value to their users — but they also need to be commercially viable to your company. With data and analytics, we can not only follow the right metrics, but boost your whole business on the web.
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Data is the key to successful digital marketing

Systematic measurement is the prerequisite for successful digital marketing. When done right, analytics makes your marketing measurable and tells you which marketing efforts generate results and which don’t.

Data provides accurate information on the profitability of marketing and the behavior of users. Analytics gives insight on, for example, website visitors, conversions, and the success of campaigns. We help you utilize data as a base for making decisions more efficiently, crafting better user experiences, and creating a more profitable online strategy.

Collecting data requires strong technical expertise. We set up the right monitoring methods for your needs in order to gather data to support your business decisions.

Why choose us as your web analytics partner?

We give you insights to improve your business, help you utilize visitor data effectively, identify growth opportunities together with you and help you understand how user needs are linked to your business goals. Instead of just reporting numbers, we offer comprehensive plans to grow your business.

At Evermade, web analytics is at the heart of every project. Cooperation between developers and analysts enables the continuous introduction of new methods and tools into analytics, making it possible to create very challenging technical implementations.

What we offer


We provide expert insight on the current state of your site or service. We share our ideas for development and give you concrete suggestions on how to improve your service’s performance.

Online strategy

We help you identify growth opportunities and improve your business by defining relevant key metrics. We build a comprehensive image of your customers using multiple information sources.

Data visualization

We bring the selected metrics into an easy-to-read view that allows your business to track all important metrics. We build automated, clearly visualized report views.

Technical implementation

Properly tested measurement implementations ensure that data is collected reliably, according to data protection laws, and in a comprehensible manner.


Online services need to develop according to user trends. We build various tests and perform continuous iterations to ensure your online service supports your goals.

Social media analytics

With social media analytics, you get to know your followers and learn to create better, more interesting content for your specific audiences.

The process

1. Auditing the current situation

Mapping the current status of the online service, examing available channels and identifying problem areas.

2. Defining key metrics

Defining the metrics that are relevant to your business.

3. Monitoring & tracking

A thorough monitoring plan that serves as a structural basis for measurement.

4. Data visualization

Understanding collected data by visualizing it, for example, with the help of Data Studio dashboards.

5. Optimization

Optimization and testing of your online service based on results to ensure its efficiency.

Contact us

Alexandra López Koivisto

Alexandra López Koivisto

SEO Specialist

Tatu Kallonen

Tatu Kallonen

Senior Web Analyst

Sonja Holopainen

Sonja Holopainen

Digital Marketing Specialist

Carita Kulmala

Carita Kulmala

Web Analyst

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