--- title: "A digital theme park for the world’s most famous birds" url: "https://www.evermade.fi/work/angry-birds/" description: "We built a digital theme park for Angry Birds. Explore the interactive WordPress site bringing the brand to life." language: "en" published: 2026-02-03 modified: 2026-08-05 translations: fi: "https://www.evermade.fi/fi/tyot/angry-birds/" --- # A digital theme park for the world’s most famous birds ## angry birds [visit website](https://www.angrybirds.com/) Angry Birds is a global entertainment phenomenon. We have served as the brand’s digital partner for several years, and in 2022, our goal was to present the Angry Birds brand better than ever before – bringing the birds to life through animation and offering fans new ways to interact with the brand. - digital strategy - ui and ux design - wordpress development - mobile app development - animations ## the starting point While the Angry Birds brand is known for its playfulness, the previous website had remained static and game-centric. It failed to convey the brand’s dynamism or give fans a reason to stay on the site. The project began with conceptualization and workshops alongside Rovio’s team to map out the requirements for a new website. We studied Angry Birds games and fan culture to better understand the target audience. We quickly realized that [angrybirds.com](https://www.angrybirds.com/) is much more than a game repository for fans: everyone experiences Angry Birds in their own way. We wanted to create a site so immersive and entertaining that users lose track of time while browsing and exploring. The new site brings to life the Angryverse concept created by Rovio: a digital environment where bird characters come alive through animations and where fans can participate in building the world themselves. The challenge was to combine a massive amount of content, animations, and a seamless user experience into a high-performance whole. ## our solution Interactivity is a major part of the website. With the new Birdsona tool, fans can mix and match different bird parts and add accessories to create their own unique bird. While the site is packed with content and entertaining activities, a familiar element is always present: Red. “Redbot” was created to guide the user and comment on their actions throughout the entire experience. The website is built on WordPress using the Gutenberg editor. Evermade Studio allows for the quick and easy creation of pages while achieving visually stunning results that are always in line with the Angry Birds brand. Rovio’s team has the freedom to create and tailor content without compromising brand consistency. The Birdsona Creator was built as a React application in collaboration with Rovio’s graphic design team. Framer Motion was used to create realistic, flexible movement for the birds and their accessories. ## related work Amos Rex ### [A museum visit that starts right on your screen](https://www.evermade.fi/work/amos-rex/) - Design - Strategy - Technology - Evermade Studio Messukeskus ### [A seamless event platform for millions of connections](https://www.evermade.fi/work/messukeskus/) - Design - Technology Valio ### [From a recipe tool to a food media](https://www.evermade.fi/work/valio/) - Design - Strategy - Technology Rinta-Joupin Autoliike ### [Boosting car sales with efficient search and integrations](https://www.evermade.fi/work/rinta-joupin-autoliike/) - Design - Technology Angry Birds ### [A digital theme park for the world’s most famous birds](https://www.evermade.fi/work/angry-birds/) - Design - Technology - Evermade Studio [see all our work](https://www.evermade.fi/work/) ## insights ### [The designer’s role in the AI era](https://www.evermade.fi/insights/the-designers-role-in-the-ai-era/) - AI & Automation - UX/UI Design - Article - Design ### [SEO and user experience](https://www.evermade.fi/insights/seo-and-user-experience/) - SEO & SEM - UX/UI Design - Article - Design ### [Why 3D graphics are transforming web design](https://www.evermade.fi/insights/why-3d-graphics-are-transforming-web-design/) - UX/UI Design - Web Development - Article - Design ### [The Finnish Film Foundation: a website without cookies](https://www.evermade.fi/insights/finnish-film-foundation/) - Data & Analytics - UX/UI Design - Deep dive - Strategy ### [Developers, prototyping isn’t just for designers](https://www.evermade.fi/insights/developers-prototyping-isnt-just-for-designers/) - UX/UI Design - Web Development - Article - Design - Technology ### [Animating the Angry Birds with Framer Motion](https://www.evermade.fi/insights/animating-the-angry-birds-with-framer-motion/) - UX/UI Design - Web Development - Deep dive - Design ### [How to guide your design with data](https://www.evermade.fi/insights/how-to-improve-your-design-with-data/) - Data & Analytics - UX/UI Design - Article - Design ### [Five tips for successful user testing](https://www.evermade.fi/insights/user-testing/) - Data & Analytics - UX/UI Design - Article - Design ### [UX writing 101 – How to narrate a smooth user experience](https://www.evermade.fi/insights/ux-writing-101/) - UX/UI Design - Article - Design ### [Making Sense of the Value of Service Design in Digital Projects](https://www.evermade.fi/insights/service-design-approach/) - Digital Strategy - UX/UI Design - Article - Design [more insights](https://www.evermade.fi/insights/)