EK.fi

The Confederation of Finnish Industries (EK) is the voice of Finnish business, aiming to influence societal decision-making on behalf of its members. Our goal was to create Europe’s best influencer website, serving decision-makers, the media, and member companies with truly meaningful content. We based the redesign on thorough user research and wireframing. The new site was built on WordPress using a modern block approach, making content management agile and allowing the team to create visually stunning layouts without breaking the brand guidelines. A major improvement was visualizing extensive economic data into an easily digestible format using dynamic graphs. The results have been excellent: visitor numbers and time spent on the site have increased significantly, and views for expert articles skyrocketed by nearly 190 percent.