Sydan.fi

The Finnish Heart Association’s sydän.fi website serves as a strategic health and wellness media, as well as a vital channel for fundraising and member acquisition. The previous site was rigid, cluttered, lacked mobile support, and failed to engage their internal experts. We completely overhauled the service, placing user-friendliness, accessibility, and fresh visuals at the forefront. Because the audience includes many elderly users, we paid special attention to contrast, typography, and readable column widths. The site was built as a WordPress Multisite, which now also hosts hundreds of local association pages. We integrated an intelligent search function, connections to their member registry, the iRaiser fundraising platform, and an ad management system. The renewal was a huge success: in the first autumn alone, visitor numbers grew by 30%, organic traffic increased significantly, and content creators fully embraced the agile platform.