From a recipe tool to a food media

the starting point

Valio is one of the Finland’s strongest brands, setting a high bar for their digital presence. After the initial website redesign, the challenge was building an entire digital ecosystem to meet modern consumer demands. Valio aims to be Finland’s most inspiring food media. This requires a deep understanding of user journeys and the ability to deliver personalized, high-value content to millions of Finns. Our strategic focus is shifting the consumer buying journey: instead of relying on search engine results, we aim to engage users directly and actively within Valio’s own digital channels.

Transforming into a comprehensive digital food media requires a partner capable of managing large-scale operations and reacting quickly when needed. It is about trust and delivering on the brand promise in every digital interaction. Valio needed a partner who understands how to leverage technology to support their brand reputation and how to build a scalable architecture that grows with their business. We partnered with them to build an ecosystem where every recipe, products, and interaction strenghtens Valio’s position as an industry pioneer. At the same time, we ensure complete operational reliability and a seamless user experience across all channels.

our solution

Our solution seamlessly integrates design and technology to drive measurable growth. We base all our decisions on continuous user testing, data, and a deep understanding of consumer needs. We built a comprehensive, living design system for Valio that ensures visual brand consistency and a unified user experience across all digital touchpoints. We use regular Feature Discovery workshops to proactively ideate new functionalities, ensuring the platform is always ready for what’s next.

On the technical side, we built valio.fi and dozens of country and brand sites as a multisite solution utilizing a shared codebase. This enables centralized maintenance and compotent reuse while still allowing for brand-specific customization. WordPress acts as a robust backend for the React Native mobile app, ensuring unified design and data serve consumers seamlessly regardless of the channel. We ensure business-critical stability with a high-availability infrastructure and rapid incident response. This guarantees Valio’s digital storefront is always fast and accessible, even during major traffic spikes.

the result

Our collaboration has evolved from traditional project delivery into a true strategic partnership where we work as one team with Valio. We manage this continuous development in four-month cycles using an applied OKR model, ensuring the seamless integration of strategy, design, and technology. This close-knit workflow lowers the barrier for ideation and problem-solving, which directly improves the quality of our work. The foundation of this trust is our delivery confidence: we own the outcomes, ensuring rapid resolution of any issues while staying on schedule and budget. Beyond technical execution, we actively consult Valio on best practices to help thenm navigate the digital landscape. The result is continuously evolving, scalable ecosystem that cements Valio’s position as a modern food company and a digital pioneer.