Wattinen.fi

DNA’s subsidiary Wattinen developed a revolutionary smart IoT heating solution that reduces climate emissions in apartment buildings while improving living comfort. Our task was to help them prove the business value of this new innovation, clarify the next steps for sales and marketing, and find the right product-market fit. We built a new, modular website for Wattinen using HubSpot, which we chose because it seamlessly aligns sales and marketing into a single powerful platform.

We have supported Wattinen’s growth by creating intelligent lead scoring and segmentation models, allowing their sales team to focus their energy on the most promising prospects at exactly the right time. In addition to inbound marketing, we have also boosted their outbound sales efforts. Through our collaboration, Wattinen has been able to closely track the growth of their sales pipeline, strengthen their brand awareness, and successfully demonstrate the profitability of their new business to shareholders.