HappyOrNot

International customer experience measurement pioneer HappyOrNot needed a comprehensive website overhaul to roll out their new brand identity. Their old site’s user journeys and conversion optimization tools couldn’t meet the needs of a growing company. During the concepting phase, we designed the site structures to support user decision-making across different stages of the buying journey and clarified a complex URL architecture. We implemented the fresh visual identity online and built a platform the marketing team can manage completely independently. Technical modernization and improved mobile performance directly boosted Google Core Web Vitals scores, enhancing search engine visibility. We also seamlessly embedded Salesforce Pardot forms. The new site strengthens organic traffic and provides the company with powerful tools to scale content marketing and sales.