Granlund

Real estate expert group Granlund needed a comprehensive overhaul for their website. Their previous site was static and rigid, failing to optimally support lead generation or their experts’ content marketing efforts. We set out to build a sustainable, global digital service that scales with the organization’s evolving needs. We designed target-group-driven user paths and created a modern look aligned with their brand. For the technical platform, we utilized the WordPress Gutenberg block system, making content management effortless without any coding skills. At the core of the redesign was turning data into a powerful marketing tool. With properly set up analytics, precise goal tracking, and thorough keyword research, Granlund can now continuously optimize their user journeys, increase organic visibility for new customer acquisition, and accurately track the true results of their marketing efforts.